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Coaching vs. Counseling: Advice for New Coaches

TW: This article includes a brief mention of sexual abuse.

As the fields of coaching and counseling continue to grow and evolve, there is increasing overlap and influence between them. Clear objectives, homework assignments, and even Emotional Intelligence assessments have become more common in therapy, while coaching is increasingly open to the importance of unconscious bias and triggers. Yet it remains vital that ethical coaches understand the purview of their work and the line between coaching and counseling.

I recently spoke with Michele Nevarez, HR specialist, and Nora Infante, a licensed psychologist and senior executive coach, about the distinctions between coaching and counseling as well as their advice for new coaches. As Nora eloquently put it, “This topic as a whole comes from identifying coaches’ need to better understand how these two worlds come together and what keeps them apart.”

How these worlds come together

In addition to increasing overlaps in the goal orientated nature of coaching and counseling and common tools and timeframes, the root of a client’s need for coaching or counseling often overlap. Nora shared: “The reason someone goes to therapy or counseling is because they have a situation in their lives that is painful or not useful that they want to move beyond. The goal is working toward a different experience. Both therapy and coaching begin with the client in a present state that is less than perfect and hopefully advance to a future state that will be improved.”

What keeps them apart

Usually, the gravity of clients’ situations as well as the extent to which their past is explored differ between coaching and counseling. Nora observed: “Coaching clients are generally in less serious situations, while counseling is more likely to come at a moment of crisis. Most coaching engagements begin with someone who is already functioning well but really needs to develop some self-awareness and insights to help them maximize their skills and develop new ones. It’s very behavior focused. Whereas in therapy you will delve more deeply into some of the root causes of triggers than in coaching.”

While coaches identify triggers with their clients and help develop ways to move forward effectively, they don’t spend time exploring the root causes of triggers. Substantive exploration of the past remains the domain of therapy. Coaches may touch on the past, but only in a very focused way⁠—to gain context for the present and to help their clients identify strategies to move forward.

Red flags for coaches

It is important that coaching clients have the “ego strength” to receive constructive criticism and even negative feedback and make use of it. If feedback itself is a trigger for a client, making them overly reactive and emotional, it can be a sign to the coach that coaching may not be the right fit for the client.

Additionally, feeling particularly concerned or protective of a client and/or having a client who continually returns to the same chronic issues can represent red flags. Nora elaborated: “If you find yourself feeling excessively preoccupied or protective of a client, it’s an important sign to you as a coach that you’re in an area of emotional vulnerability for the client that probably requires a deeper level of work than is appropriate for a coach. It is also a red flag if you find yourself having the same thematic conversation over and over again with your client⁠—despite their receiving feedback, having clear coaching goals, and giving homework assignments.”

Common fears

Particularly for new coaches without clinical training, the line between coaching and counseling is often blurry and intimidating. “Anybody who’s an ethical coach should know how to walk that line,” Michele said, “Because if they are so scared of that line that they don’t actually know the difference between coaching and therapy then they won’t even be a good coach. They may overlook the things they should be paying attention to that enable them to get to the heart of a client’s belief structure and mindset that fuel their current behavior and outcomes.”

When new coaches do identify a client who would be better served by therapy, there is often fear around saying so and ending an engagement. “They might be afraid of a client’s reaction, need the business, or don’t want to burn bridges,” Nora explained.

How can new coaches navigate the line between coaching and counseling?

Find a mentor

For new coaches, the insight of a psychologist mentor or a seasoned coach who understands the nuances between coaching and counseling can help tremendously. The guidance of a mentor was extremely beneficial for Michele early in her coaching career: “Having a mentor was vital for me as a new coach because I didn’t want to shut down and stop coaching in the areas that are appropriate and would allow me to do my job well. Nor did I want to traverse a step ethically. Sharing situations anecdotally (as to maintain confidentiality) with a mentor can make a huge difference in making those discernments.”

We discussed a story of an early client with whom this outside advice was crucial: “One of my very first coaching engagements was with someone who unfortunately had experienced sexual abuse. I remember at the time when they shared that with me I was so nervous. So, I went to two of my psychotherapist friends⁠—of course while keeping my client’s confidentiality⁠—and asked for advice. For me, it was super helpful to have a mentor. Someone who is more experienced and understands the nuances. 

“As it turned out, the client had been in years of therapy and had substantially worked through their trauma. So even though it was initially a red flag to me, it ended up not being an issue at all. They already understood the source of past triggers and were able to take a forward focus in their work with me.

“That forward focus is the simplest way I’ve found to describe the line between coaching and counseling to new coaches. If you go back it’s only to gain context that informs the present⁠—but coaches don’t spend time exploring the past. And of course, if the past becomes too intractable or repetitive that’s a critical warning sign.”

Learn to identify common personality disorders

Coaches are likely to encounter clients with personality disorders including narcissism, OCD, histrionic, and borderline,­ even among top-level executives. Nora encouraged coaches without a clinical background to familiarize themselves with personality disorders:

“Knowledge is power. You may not have clinical training, but that doesn’t mean that you can’t gain valuable practical knowledge with basic and ever-continuing education. The chances of a new coach running into something complicated in the person they’re working with are quite significant. I really encourage formal coaching programs to spend meaningful time helping coaches identify when they may be dealing with a personality disorder and helping them to recognize when to seek appropriate collegial consultation for issues that are beyond the scope of routine coaching. Coaches can prepare for those important conversations, which unfortunately might ultimately include extricating themselves from an engagement. It’s important that coaches not be naïve about the complexities of the human mind and behavior. Coaching is rarely going to be easy and straightforward.”

Pair coaching with therapy

While some clients’ situations unfortunately necessitate that the coach end the engagement, many others can benefit from pairing coaching with therapy. Both Michele and Nora shared that they are always prepared to work with therapists in conjunction with a client.

Even clients who have not experienced trauma may benefit from the pairing of coaching and therapy. Nora shared the story of a client for whom this was effective: “A C-suite client who I’ve worked with for a couple years identified early on that her stress resulted from being a ‘people pleaser.’ She believed that she achieved her success just from being easy to get along with. She had a much harder time owning her intelligence. She saw her success as a result of her being a nice person⁠—a bit of imposter syndrome. It turns out that during her whole life she had been the one taking care of everything for everyone and wanting to please all the people all the time⁠—an impossible task. 

Nora continued: “Six months into our engagement this remained an overarching issue. I assigned homework, she understood it well, and was in control of her emotions, but we continued to come up against this bedrock problem. After about nine months, the stress of her need to make everybody happy so over shadowed our work that I recognized the need to refer her to a therapist. And this a good example of where the client continued coaching and started important therapy. In therapy, she was really able to deep dive into the root of her need to please, convert those important insights, and return to the tools that I could use to effectively  support positive change.” In this way, helping a client pair coaching with therapy⁠—or even knowing that a client is already in therapy­⁠—can benefit both client and coach.

Above all, it is crucial that coaches learn to navigate the line between coaching and counseling. The guidance of a mentor, training on identifying personality disorders and ending engagements, and the ability to work in conjunction with a therapist can all make this often-intimidating line far easier to navigate. 

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Emotional Intelligence in Action: Team Transformation Begins

Do you despair when you read about the importance of Emotional Intelligence because you know you and your team lack it and you can’t see how to improve it?

You are not alone.

A leader who engaged me to transform her performance and that of her team told me that when she finished reading Emotional Intelligence: Why It Can Matter More Than IQ, she cried.

“As the importance of Emotional Intelligence dawned on me, so did the humbling realization that I didn’t have much of it. Worse yet, I had no idea how to improve. Positive outlook and inspirational leadership felt out of reach for me. I felt despair–destined to keep experiencing the stressful consequences of negative thinking, reactive communication, and working long hours to try and compensate for my poor collaboration and leadership skills.”

Today, this leader and her team have transformed.

They have gone from not wanting to go to work, not seeing eye-to-eye, disappointed in their performance, and embarrassed about being perceived by others as a dysfunctional team to feeling happy to go to work, collaborating harmoniously, and achieving better business outcomes. This transformation has been so profound others have noticed. Previously skeptical managers from neighboring teams are now seeking out Mindfulness training and Emotional Intelligence coaching to help their teams too.

In this and forthcoming articles in my series, “Emotional Intelligence in Action,” I’m going to take you on a journey in which I share the approaches that worked. In this article, I recount an activity from the initial training day that instigated immediate and inspiring increases in emotionally intelligent behaviors and that created the foundation for high levels of engagement in coaching and training over the next six months. By adopting (or adapting) the approaches I share, you can become an agent for positive change wherever you are, in whatever setting, right now.

An initial step to building Emotional Intelligence

I started by introducing the team to Daniel Goleman’s Emotional Intelligence framework. I did this playfully by having the team rate themselves from 1-10 for how capable they felt in each competency. I read aloud polarized and entertaining examples for the behavioral indicators of low and high skills in each of the twelve competencies (e.g., “If you have no idea what motivates your staff and no interest or idea in how to find out, then you currently have low competency in Coach & Mentor). During a 10-second pause between competencies, the team rated their capacity from 1 (low) to 10 (high) on a worksheet and then scored their current baseline level of Emotional Intelligence (out of 120).

Limitations of this approach

While the self-assessment approach has limitations and is not meant to replace the complete picture offered by a 360-style assessment, it can help teams become motivated to improve, build self-efficacy, and support collaboration. It is an approach that can be readily adopted by any consultant or leader.

Strengths of this approach

To articulate the value of this exercise, I highlight the literature that inspired it and the positive impact it made, below:

Connecting with the personal meaning of information fuels motivation.

Using relatable behavioral descriptors in the self-assessment of each competency helped individuals to connect with the personal relevance of Emotional Intelligence. Research tells us that when activities have personal meaning, we’re more motivated to get engaged. Making the descriptions of the competencies easily understandable and relatable drove high-level engagement on the first day and generated appetite to learn more in coming months.

Creating a fun environment diffuses tension and optimizes learning.

Making this activity fun was intentional and beneficial. This team entered the room stressed out, highly sensitive to negative feedback, and wary of the session. Emotions influence dopamine and impact the neural networks responsible for learning. Beginning playfully created a relaxed atmosphere that optimized the learning environment and visibly established great rapport for the upcoming coaching journey.

Setting up early opportunities for success builds self-efficacy.

Self-Awareness is the foundation of Emotional Intelligence. By highlighting how a simple 10-minute activity had already positively impacted their Self-Awareness (and therefore their Emotional Intelligence) the team experienced self-efficacy in developing Emotional Intelligence. This early win served as a source of inspiration for more positive change.

Emotional Intelligence literacy supports communication & collaboration.

The exercise established entry-level Emotional Intelligence literacy, enabling the team to communicate about the intrapersonal and interpersonal processes influencing their work. Having a framework to discuss struggles and aspirations opened up courageous communication and creative problem solving amongst the team.

Group-level awareness of our common humanity creates Empathy.

When everyone raised their hands to signal they had identified both strengths and areas for improvement across the suite of competencies, it changed the mood in the room. Many team members commented on what a relief it was to see how everyone, not just them, recognized that they have “things to work on.” Through this simple step, a greater sense of connectivity, comradery, and Empathy emerged. It was beautiful to witness, and it signaled the beginning of the individual and group-level transformation that was to continue.

Transformation takes places progressively, one step at a time.

There is much more that we did on that initial day and over the following months to progressively transform this team’s culture from toxicity to empowered productivity. I will share more with you in the next article to further equip and inspire you with simple yet powerful ideas to boost your own Emotional Intelligence and performance as well as that of your team.

Emotional Intelligence makes a difference in people’s lives.

The leader who cried after first reading about Emotional Intelligence emailed me after the training day to say it was the best training she had experienced. When I asked her why she said: “Because I left the day feeling empowered that I could change and that the team could change too. I started to think positively about our possibilities for the first time in a long time, and that is of great value to me.”

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Leadership Training: Filling the Gap with Emotional Intelligence

The reality of the average worker is not improving, and the way people feel about their workplace relationships is a key contributor to the problem. Leaders at all levels struggle with issues of interpersonal interaction and employee engagement, many of which are likely tied to inadequate leadership training and support. Changes in the workforce further complicate the demands of leadership, challenging the effectiveness of the most widely accepted leadership theories. Fortunately, there is growing evidence that indicates what employees and leaders need to thrive, which includes a better understanding of the role of emotion.

Not the Trickle-Down Effect We Wanted

In 2017, CLO Media reported that U.S. companies invest as much as $24 billion annually in programs to develop leadership effectiveness, yet, during the same year, the Engagement Institute identified stressed leaders as a primary cause of employee disengagement, and linked this issue to an estimated annual cost of over $450 billion. A study by Steelcase reports that 1/3 of workers in 17 of the world’s most important economies are disengaged, and Gallup reported in 2015 that 50% of 7,200 adults surveyed left a job “to get away from their manager.” In addition, a Karolinska Institute study showed a strong link between negative leadership behavior and heart disease in employees, which further supports the claim that abusive supervisors are one of the most costly problems faced by businesses. (Additional references appear at the end of this article.)

The Role of Emotion in Performance

While it is impossible to link these problems to any single cause, the behaviors modeled by leaders in the workplace are clearly a contributing factor. This is often the context within which we hear about the importance of Emotional Intelligence in professional settings, recently identified as a core leadership requirement in Crack the C-Suite Code by former Cisco Global Executive Talent VP, Dr. Cassandra Frangos. Leveraging the role of emotions in workplace performance does not require alignment with any particular theory or school of thought in order to be solution oriented. We only need to acknowledge that employee and leader performance is influenced by emotions, and make that the starting point for interventions.

A Better Understanding of What Employees Need

It probably isn’t a stretch to say that most leaders are not adequately equipped to support the new demands emerging from the workforce. For example, introverts make up 30–50 percent of the workforce, but many organizations maintain workplace environments that introverts find counterproductive. Additionally, in the U.S. 31 percent of full-time employees report being unable to complete key tasks in their primary work locations, and 41 percent report lacking access to privacy needed for confidential workplace conversations. It is also estimated that as many as 20 percent of adults will develop PTSD at some point in their lives, and 18 percent suffer from anxiety disorders. This data raises the question of whether current and future generations of leaders are adequately prepared to provide for the emotional needs of employees.

We also continue to hear about “issues” with the millennial workforce, the significance of which is well-articulated in a story about cultural changes at PwC that describes the unwillingness of younger, key employees to give up quality of life in exchange for continued employment. This forced the organization to change on a fundamental level, and illustrates the point that leaders must be prepared to adapt to the needs of workers now more than ever.

A Call for Emotional Intelligence

Fortunately, studies identifying the negative effects of inadequate leadership often also shed light on possible solutions. For example, the previously mentioned Karolinska study showed that employees with inspirational managers reported less short-term sick leave. In addition, workers whose managers hold regular meetings are three times more likely to be engaged. Employees have also reported a desire for daily contact with their boss, and for their superiors to take an interest in their personal lives. Finally, a Gallup report states that “clarity of expectations is perhaps the most basic of employee needs and is vital to performance,” which further adds to the argument for leader EI training aimed at increased engagement, since some research reports that engaged employees outperform disengaged employees by 202%.

Coaching as an Effective and Vital Strategy

There has been no shortage of training materials generated over the years with the aim of developing Emotional Intelligence in leaders. Given the data highlighted above, these efforts have not been adequate. The solution lies in approaching the problem with greater accountability, structured learning, and evidence-based strategies for lasting, behavioral change.

Optimal learning and retention has been linked to Direct Instruction, which should include contextualized and hands-on learning of new skills, concepts, and processes. Mentor and/or coach support is also required to facilitate the transfer of new knowledge into more effective capabilities. This process includes attention to the difference between what a learner can do independently and what can be accomplished with the support of more experienced advisors. Dixon, Carnine, and Kameenui (1993) indicate that this type of development requires metaphorical “scaffolds,” created and maintained by more knowledgeable others, which are “gradually dismantled” in order to enable independent function.

These theories stress the importance of a third party to guide development, which is also a foundation of a scientifically supported psychological modality, Cognitive Behavioral Therapy (CBT). The CBT approach focuses on identifying thoughts, beliefs, and reactions that contribute to ineffective behavior, and learning how to manage this process. The adaptation of CBT for the specific purpose of addressing the requirements of leadership coaching has already been proposed, and the combination of this approach with more effective learning strategies is exactly what the next generation of workplace Emotional Intelligence development should be based on.

This means that coaches and mentors should be an integral part of EI training. It also means that programs will need to reach employees at all levels of organizations to begin creating internal networks of EI coaches and communities of EI practitioners. If there is one thing we can probably all agree on about EI, it is that the way people treat one another has a direct impact on workplace performance. From that perspective, workplace EI development should focus on creating environments where employees and leaders are fluent in a common language and theoretical framework for better understanding one another’s needs.

Recommended Resources:

For more in-depth reading on leadership and EI, What Makes a Leader: Why Emotional Intelligence Matters presents Daniel Goleman’s ground-breaking, highly sought-after articles from the Harvard Business Review and other business journals in one volume. It features more than half a dozen articles, including “Reawakening Your Passion for Work.”

References:

1. “U.S. companies invest as much as $24 billion annually in programs to develop leadership effectiveness”

2. “the Engagement Institute identified stressed leaders as a primary cause of employee disengagement, and linked this issue to an estimated annual cost of over $450 billion”

3. “1/3 of workers in 17 of the world’s most important economies are disengaged”

4.”50% of the 7,200 adults surveyed left a job ‘to get away from their manager'”

5. “abusive supervisors are one of the most costly problems faced by businesses”

6. “as many as 20 percent of adults will develop PTSD at some point in their lives”

7. “18 percent suffer from anxiety disorders”

8. “Employees have also reported a desire for daily contact with their boss”

9.”scientifically supported psychological modality, Cognitive Behavioral Therapy (CBT)”

10. “The adaptation of CBT for the specific purpose of addressing the requirements of leadership coaching has already been proposed”

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3 Takeaways from Research on Executive Coaching

Executive coaching is a relatively recent profession. The first established accreditation groups for professional coaches were founded in the 1990s. Historically, coaching has often been used remedially, as an organization’s attempt to correct employees’ unwelcome behavior or perceived lack of competencies. Many conventional programs still use this approach, with few positive or lasting results.

Today, more progressive coaching programs focus on career advancement and personal development, and are ideally initiated by a coachee seeking self-improvement. The best and most effective programs support the overall growth and wellbeing of the person, taking into account things like habitual patterns of thoughts, emotional states, and underlying mental models that may keep someone stuck.

As executive coaching is growing in value and evolving in design, high-quality research has the potential to shape the discipline and move it forward. One of the challenges of arriving at such research is the existence of significant enough control groups, clear parameters and measurement tools, accounting for variability of data, and a coaching framework that fully supports the complete range of ways in which personal and professional development efforts can materialize – in real time, in the real world.

For now, the following studies offer the most meaningful, evidence-based insights into what we know is effective in executive coaching.

  1. Cognitive behavioral interventions for leadership development

Researchers adapted traditional clinical psychological practices into the context of executive coaching in a 2013 study published in Research in Organizational Change and Development. The authors used cognitive behavioral executive coaching (CBEC) in both helping to manage maladaptive thoughts and behaviors and in establishing a formal platform to support executive skill building, performance, and personal leadership agendas.

Findings show that the approach enabled executives to develop behaviors and competencies aligned with their ideal future state, due to the highly-customizable process of the program design. CBCE was particularly effective in improving adaptability in both thoughts and actions and has the potential to inform the future of executive coaching.

  1. Personalization based on values is key

A 2016 study in Coaching: An International Journal of Theory, Research and Practice, examines the emerging approach to workplace coaching, which increasingly emphasizes “enhancing both the performance and the well-being of individuals and organizations in ways that are sustainable and personally meaningful.”

Simplicity and personalization lie at the heart of this methodology. Clear, practical language and models, rather than complex acronyms and jargon-filled texts, make training methodologies accessible and more likely to create lasting organizational change. Deep personalization, in which the coach seeks to understand the coachee’s personal values and goals in a holistic way, is equally vital. As good coaching is fundamentally a quality conversation based in trust, it follows that authentic, individualized coaching is vital to cultivating genuine organizational change and personal development. From an evidence-based perspective, this kind of personalization has been demonstrated as being highly effective in many peer-reviewed studies with randomized control groups.

  1. Trust and goal setting are critical to coaching effectiveness

A strong working alliance from the perspective of the coach and coachee predicted coaching effectiveness in a large-scale study of executive coaching conducted in 2016. Coachee self-efficacy, or belief in the benefits of coaching and their own ability to make lasting behavioral changes, was also critical in determining coaching effectiveness.

Coaches who built a foundation of trust with their clients, and established clear tasks and goals, were rated most highly for successful coaching outcomes. Even when the coachee had lower self-efficacy, a strong working alliance and clear goals were found to partially compensate for this disparity.

The ability to develop a foundation of trust with a coachee necessitates that the coach excels in relationship management competencies. Emotional Intelligence is also critical in the coach’s ability to identity appropriate tasks and goals for their client, to be receptive in understanding the coachee’s unique challenges, and to offer clear guidance in alignment with the coachee’s own values.

More research is needed

Due to a range of factors, including the wide umbrella of coaching and the absence of a standardized measure for successful or effective coaching engagements, there is minimal, peer-reviewed research on executive coaching. Some meta-analyses have established the overall positive effect of coaching on organizational outcomes, while surveys have sought to evaluate coaching effectiveness through factors such as coach training and background. Further efforts to establish universally accepted terms and research criteria for executive coaching have the potential to positively impact this growing field.

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Develop Emotional Intelligence with Mindfulness

build emotional intelligence

develop emotional intelligence

Develop Emotional Intelligence with Mindfulness Practices

Leaders, trainers and executive coaches can develop emotional intelligence in themselves and others with mindfulness practices. Dawa Tarchin Phillips describes how in this video clip.

Develop Emotional Intelligence: Start with Self-Management

Mindfulness as a tool for self-management is a topic Phillips explores in his article, “Take the Lead in Reducing Workplace Stress.” He suggests five steps for using mindfulness to manage yourself when you’re under stress.

Notice your reaction to a specific “trigger” situation

What caused that rush of adrenaline or stress? What conditions led to that moment? Recognizing the triggers of stress can help you prepare to deal with them more effectively the next time they arise.

First become aware, then manage

Pay attention to how you feel physically and emotionally when you are in a stressful situation. The first step to managing your self is to be aware of yourself and your reactions.

Stay in the moment

Pay attention to whatever is happening in the moment rather than rehashing stressful situations from the past. If the moment presents a problem, focus on finding creative solutions to that problem.

Learn to meditate

Meditation helps calm the mind and increases the ability to focus. It also helps you be able to move between mental tasks more deliberately and with greater ease.

Breathe

Taking a few deep breaths during a stressful situation will bring oxygen to your brain and clarify your thinking. Try this: Breathe in and count one…then breathe out and count one. Breathe in and count two…then breathe out and count two. Breathe in and count three…then breathe out. Repeat. If you can, place your hands on your abdomen or chest to feel the rise and settling of each breath.

Develop Emotional Intelligence with Mindfulness

Gain insight into ways you can develop emotional intelligence in your organization through self-awareness, social awareness, self-management, and relationship management. Dawa Tarchin Phillips will discuss each of these areas further in his upcoming webcast series, Mindful Leadership Breakthrough System.

The live webcast series is developed and hosted by Phillips, a mindful leadership expert, author, coach and classically trained senior meditation teacher. His business acumen and deep understanding of meditation techniques and mind training allow him to deliver a unique coaching program to address challenges facing 21st century leaders. Each webcast includes a Q&A with Phillips.

Develop emotional intelligence through mindfulness with these live webcasts:

Dealing with Workplace Stress: How it Impacts Performance, Culture and the Bottom Line

The Mindfulness and Emotional Intelligence Connection

Patience in Business: How to Overcome Doubts, Worry and Negativity

Beyond Habit: How to Change Habits that Limit Leaders

Managing Change: First, Understand and Manage Yourself

Dealing with Failure and Setbacks Mindfully: How to Move Through Struggles like a True Champion

Mindful Decision Making Under Pressure: Using the Power of Presence to Achieve Success from the Inside Out
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Is it Worth It? When it’s Time to Question Your Career Ambitions

career

career
Source: snapwiresnaps.tumblr.com/Pexels.com CC0 License

The late New Zealand-based art director, Linds Redding has recently gained notoriety for his brutal rant against the soul-grinding culture of the advertising industry. He started a blog after he was diagnosed with inoperable esophageal cancer. Many of his posts reflected on his career – a rather impressive one in the creative field. Yet despite his accomplishments, he felt it was all a waste of time.

Redding wrote, “It turns out I didn’t actually like my old life nearly as much as I thought I did…Countless late nights and weekends, holidays, birthdays, school recitals and anniversary dinners were willingly sacrificed at the altar of some intangible but infinitely worthy higher cause. This was the con. Convincing myself that there was nowhere I’d rather be was just a coping mechanism. I can see that now. It wasn’t really important. Or of any consequence at all really. How could it be? We were just shifting product. Our product, and the clients. Just meeting the quota.”

Could that have been his understandably stark end-of-life perspective, or a legitimate warning to all who put pleasing the client and the company before their own wellbeing? And is this exclusive to the advertising industry?

Pushing yourself – or others – past their limits isn’t sustainable. Burnout, resentment, and backstabbing are common symptoms of work cultures that expect everyone work at a break-neck pace. But some of the most successful organizations recognize that productivity, profits and personal fulfillment are intertwined. Such a corporate mindset is often identified as “good work.”

Multiple Intelligences author, Howard Gardner defines good work as a combination of the three Es: excellence, ethics, and engagement. When what we do becomes good work, we love what we do at every level: we feel competent, happy, and that our efforts have meaning.

[PODCAST: What is Good Work?]

How Can Leaders Create a Culture of Good Work?

Creating a workplace that embraces the good work concept must start from the top. When Daniel Goleman spoke with Gardner in his Leadership: A Master Class video series, he asked him: What would a business leader look like who exemplified good work? Here’s an excerpt from their discussion.

Gardner: A business leader who exemplified good work is somebody who understood himself or herself, understood the corporation or company that they were in very well, knew something about their history, understood the domain and had some sense of the mega-trends going on in the world. You cannot be an excellent leader unless you’ve thought about this kind of knowledge, so that’s excellence.

Engaged means they really love their work. They want to do it. Their energy crystallizes other people, and the other people on their team love them and want to be with them. Charisma doesn’t hurt, but you ought to be able to inspire people even if you’re not charismatic, because of the way you behave.

And a person doing good work is someone who is always trying to do the right thing. The right thing, of course, involves the self, and it involves the company. But if it’s only about advancing the company, then it cannot be ethical. There are many things we could do to advance the company that are bad for the company in the long run, or bad for society.

Goleman: Well, I think I need to push back a little. Did I hear you say that you can’t be a good leader if all you care about is promoting the company?

Gardner: Of course you need to promote the company, otherwise you shouldn’t be the leader. But if you’re promoting the company at all costs, you’re not thinking about how the workers are being affected, what happens to the company in the long run, what are the externalities. If you’re not thinking about the people that might be hurt by what you do, then you certainly would not be an ethical leader, and it’s a continuing conversation. You never get to be ethical or not. There’s always an effort to try to figure out what is the right thing in the broader picture, and whom we respect over the long run.

Don’t Wait to Make a Change

If you find yourself in an organization or an industry that puts profit over people – and don’t know how to transition out of it – consider Gardner’s tips on developing a career using the good work model as a guide.

Decide what you really would like to spend your life doing. According to Howard, this is much more important than deciding what particular job to hold, as the employment landscape changes so quickly. Let’s say you went into journalism with plans to work for a newspaper or magazine. Those outlets may not exist in their traditional forms now, but you still might want to write about interesting things. You want to investigate and talk to people. So you have to say “Where could I carry that out?” and be very, very flexible about the venue and the milieu, but not flexible about what you really get a kick out of and where you excel.

Think about people whom you admire and respect. Then think about people whom you don’t want to be like. Consider why you admire certain people and why you’re repelled by others. If you can’t think of people you admire, that’s a warning sign. It’s not necessarily a warning sign about you; it’s a warning sign about the culture around you. Perhaps you’re in a situation where you can’t admire anybody at all, or the people you admire don’t do anything related to what you do.

Consider where you want to work. Then ask yourself, “Is this the kind of place where I can see myself in others and where I can see others in me?” For example: Say you have job offers from both a small startup company you believe in, and a large corporation with a worrisome reputation for treating employees unfairly. You might make five times more money in the latter position, but does that reflect who you are and where you want to be?

If you’re a coach working with people in career transition, help them approach their search through the good work lens by asking them these three questions:

  • How much of what you do now is good work?
  • What could you do to boost that percentage?
  • How could you develop your career to maximize good work?

Additional Resources

Good Work: Aligning Skills and Values

Today’s Leadership Imperative

The Executive Edge: An Insider’s Guide to Outstanding Leadership

Thriving on Change: The Evolving Leader’s Toolkit

The Competency Builder

The Coaching Program

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The Executive Edge Excerpt: Leading Through Change

executive edge

The following is an excerpt from The Executive Edge: An Insider’s Guide to Outstanding Leadership.

Leading Through Change

Daniel Goleman: The main task of so many leaders today is leading change. And there’s a saying””which I’m not sure is true””that people resist change. But how can this insight about the mind’s eye and so on help a leader make the change that they’re trying to make?

George Kohlrieser: Well, this is one of the very destructive myths around””that people naturally resist change. They do not naturally resist change. They resist the pain of the change. They resist the fear of the unknown. Now, the brain naturally is going to seek””be curious, explore, do new things””and it actually creates new neurons. It’s how the brain thrives. But to do that, you have to feel safe. You have to be able to have your survival needs taken care of. So when you’re defensive, you can’t change. When you feel safe enough, then you go out and you want to explore. That’s what a leader has to do. A leader has to be able to give that trust, that sense of security, and then explosions of creativity will occur.

The failure for many leaders is that they are creating negative states in other people because they’re in a negative state. They cannot hold on to the positive energy, the positive focus, and change is painful. We’re not denying that, but with the flashlight””the mind’s eye””you have to seek beyond the pain, beyond the frustration, to what the opportunity is. And you know the great stories of people in life who had catastrophes””personally, professionally””who have been able to overcome it by seeing opportunity. They can live with what they have and be able to get beyond setbacks, so that in the end they come back to the joy of life.

Goleman: It seems what you’re saying that if a leader is held hostage by his or her emotions, it really limits that leader’s potential. How can you tell if you are being held hostage, and what can you do about it?

Kohlrieser: Well, you can tell when you’re playing life defensively as opposed to playing offensively. Playing to win is a special attitude. This does not mean competition. It means that you take the right risks at the right time. You focus the mind’s eye on possibilities and opportunities””not on regrets and fears. Anytime you’re speaking about yourself””or people, or life””with a sense of regret, a sense of complaining, a sense of you are not able to do what you want, then the possibility is very strong that you are held hostage. So you can be hostage to a person, to a place, to an event, to an experience, to a memory.

And a highly performing leader who isn’t held hostage is always thinking of talent development. For instance, how can I learn something new? How can I expand what I already know? And using Ericsson’s research, we know that you need 10,000 hours of practice. But to be able to do that, you can’t be held hostage by frustration, by failure, by all the things that stop you. You need to be able to practice correctly”””deliberate practice,” he calls it””and do that over and over again, without complaining. Enjoying learning a musical instrument, learning a language, or learning something new regarding how you deal with people. And emotional intelligence provides the greatest learning there is: discovery of people. People are really wonderful! But they’re also complex.

Then lastly, having somebody to help teach you””a mentor or coach””who is emotionally intelligent and can help develop your talent. Then you can stop feeling like a victim. I think when people haven’t gotten over something, when they feel like victims, there’s something wrong in the way they’re looking at life. It’s in the mindset, and the most powerful thing that we have is our mindset: having that be clear and focused, and being adaptable and being flexible, and always being willing to learn.

About The Executive Edge

The Executive Edge: An Insider’s Guide to Outstanding Leadership examines the best practices of top-performing executives. It offers practical guidance for developing the distinguishing competencies that make a leader outstanding.

Every leader needs threshold abilities to get by at work. But in today’s complex business landscape, getting by isn’t enough. It’s the distinguishing competencies that are crucial for success. You need elements that will give you “the executive edge.”

As a collection of Daniel Goleman”˜s in-depth interviews with respected leaders in executive management, organizational research, workplace psychology, negotiation, and senior hiring; The Executive Edge contains the necessary research findings, case studies, and shared industry expertise every motivated leader needs.

Available in print and on Kindle, iTunes and nook.

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