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More Than Sound’s Email Campaigns: A Model Approach

Our email marketing service, Benchmark, recently profiled our campaigns in their Emails That Do Work series.

We’re honored by the recognition. Everyone is inundated with information from a variety of sources. We take extra steps to provide useful, engaging content in our emails. Here’s what Benchmark had to say about our campaigns.

“Based on the nature of their business and their email campaigns, we can safely say that More Than Sound understands how to communicate effectively to their subscribers. It’s very rare to see graphics that stray anywhere far from the usual stock photos…The friendly interaction between the people in the graphics and the product immediately communicates two messages: (1) that this book is for everyone, and (2) that someone at MTS took the time to create a visual to engage readers. Rather than to slap a few stock images that could maybe fit into the context of the email message, MTS took ownership in branding their imagery.”

You’re welcome to receive our free emails (average 3-4 per month). Send us an email at hello@morethansound.net. Write Benchmark email list in the subject line.

Take a look at our latest email campaign here, which includes links to a collection of podcasts by Daniel Goleman discussing his research for his book Focus: The Hidden Driver of Excellence.

 

 

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Summary of Daniel Goleman’s Facebook Q&A

On Tuesday, January 28, Daniel Goleman hosted a live Q&A on Facebook for his latest book Focus: The Hidden Driver of Excellence, and his CDs Cultivating Focus: Techniques for Excellence, and Focus for Kids and Focus for Teens. Below is a recap of the exchange.

Q: I’m curious how to balance the three types of focus in the fast-paced high tech world. It seems there are fewer and fewer spaces for having a focused, connected conversation that embraces empathy and compassion.

A: Good question. The faster the pace, the bigger the challenge. It does take a bit of non-goal focused time to tune in and connect with the other person. You may not be able to do this on every phone call, but it’s worth doing at some point during the day or week, especially with people you work with continuously. A genuine connection, one with mutual empathy and interest creates a better container for communication when the pressure is high. You might find this article helpful > Focus on how you connect

Q: I am currently working on a venture to help students focus on school work (through the use of mindfulness and creating focused environments for doing school work). I noticed you have several teen podcasts. How do you recommend teaching these to young students? I know that young adults are beginning to realize the importance of mindfulness for daily life, but what is the best way to approach this with elementary/ high-school students?

A: I’m thrilled to hear that you’re doing this. I think it’s important to understand that young people can learn to improve their focus, and that this also makes them more ready to learn. This seems a logical next step to add to curriculum in schools everywhere. I think it’s important to do this in an age-appropriate way. I’ve seen second graders in Spanish Harlem lie on the floor with their favorite stuffed animal on their tummy, and watch it rise on the in breath, counting 1, 2, 3…, and same on the out breath. Five minutes of this made the classroom calmer and more focused for the rest of the day. I know teens who have actually gone on retreats, and done this much of the day. The benefits are very real at the brain level, shifting moods toward the positive, enhancing concentration, and speeding recovery from stress arousal. Here’s an Edutopia video about “Breathing Buddies.”

Q: Why do we see so much variation in kids’ ability (or lack of) to manage those three types? Nature vs. nurture?

A: Our ability to focus on ourselves, on other people, or on the world at large, is a combination of nature and nurture, but mostly nurture. For instance, kids with ADHD may get that label because adults don’t realize that the attention circuitry of the brain continues to develop from birth to the mid-20s. Adults think seven-year-old kids should act like 12-year-olds, and give them the diagnosis on ADD. However, teaching kids to focus and getting them to practice focusing can help them concentrate when they need to. But schools don’t do this. They expect kids to have the skill. We should nurture these abilities in children by helping them along. Here’s a sample track from my Focus for Teens CD.

Q: What is the relationship between focus and grit?

A: Grit is the term psychologist Angela Duckworth uses for the ability to keep your focus on long term goals and strive for them despite setbacks. The ability to focus is the center this capacity. Cognitive control, being able to focus on one thing that’s important and ignore distractions, is essential to every step toward that larger goal. Both grit and cognitive control can be classified as self-regulation, which is a major part of emotional intelligence. This article might be of interest to you > How children learn self-control

Q: (Question from Dan Goleman to the group): Does anyone have a manager with empathy deficit disorder? (Participant response): I have had a few, very smart, but also very driven by his own needs. I survived being fired by focusing on what they did right, but staying silent when I didn’t agree. Not easy while trying to keep my sense of honor alive and well.

A: Sorry to hear about your bad bosses. The best ones pay attention to the feelings and needs of direct reports in a fashion that’s like good parenting. This lets people feel secure enough to take smart risks, to innovate, to be creative. This leadership style has great return for companies. Learn more about this in my discussion with George Kohlrieser.

Q: What is the main obstacle to focus?

A: There are two obstacles to focus. Both of which have to do with how we manage our inner world. First: emotional distractions. These are the things in our lives, often relationships, that trouble us, but we can’t stop thinking about. Rumination is the most powerful distraction. On the other hand, thinking them through, and let the worry go is a good thing. Second: mindlessness. Our mind wanders and loses focus. The good news, mindfulness can be strengthened like a muscle. We can develop a habit of monitoring our attention and bring it back to what’s most important. Read more about this concept here > The two biggest distractions – and how to avoid them

Q: What’s the connection between focus and discipline?

A: Another word for self-discipline is cognitive control, a term neuroscientists use for the ability to hold our attention on the one thing that’s important in the moment, and let our distractions go. For instance, do your homework before getting to the Xbox. This is sometimes called impulse control. This ability has been found to predict a child’s financial success and health in her 30s better than IQ, and better than wealth of the family she grew up in. This article might be helpful > How focus changed my thinking about emotional intelligence

Additional resources about focus:

PODCASTS

Focus and education

Focus and leadership

Focus and everyday life

Daniel Goleman on The Diane Rehm Show

Sample Focus for Teens track

Sample Cultivating Focus for adults track

VIDEOS

Daniel Goleman’s Google Talk on Focus

Daniel Goleman on HuffPost Live

Parents teach focus

The importance of downtime

Breathing buddies

Three kinds of focus

Attention is like a muscle

Focus, flow and frazzle

Focus and compassion

ARTICLES

Cultivating a focused workplace

Organizational attention deficit disorder

Perfect practice makes perfect

Leader’s empathy deficit disorder

Focus on how you connect

Attention and creativity

Systems blindness

The two biggest distractions – and how to avoid them

The focused leader

Three types of focus

How children learn self-control

Cognitive control online

Benefits of a productive cocoon

Attention regulates emotion

Focus and emotional intelligence

Four basic moves to strengthen focus

Mindful.org Q&A

Special bundle package: Save 25% when you buy Focus: The Hidden Driver of Excellence and Cultivating Focus: Techniques for Excellence.

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What makes a leader: why emotional intelligence matters

Daniel Goleman’s What Makes a Leader: Why Emotional Intelligence Matters is the author’s collection of business journal writings on his key actionable findings about leadership and emotional intelligence. This often-cited, proven-effective material is essential for stellar management, performance and innovation. The collection makes available his most sought-after writings in one single volume.

The collection reflects how Dr. Goleman’s thinking has evolved about emotional intelligence, tracking the latest neuroscientific research on the dynamics of relationships, and the latest data on the impact emotional intelligence has on an organization’s bottom-line.

The articles have become essential reading for leaders, coaches and educators committed to fostering stellar management, increasing performance, and driving innovation.

Print copy available March 14, 2014. Digital copies available in early February.

Save 30% on pre-orders of 20 or more copies. Email mike@morethansound.net for details.

 

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Boost bottom lines: manage workplace stress

A recent Forbes article shared positive data revealing ROI (return-on-investment) for companies offering employee assistance programs designed to help workers better manage stress, enhance well-being, increase engagement, and boost performance.

Organizations that received the American Psychological Association’s Psychologically Healthy Workplace Award for efforts to promote employee well-being and performance reported an average turnover rate of 6%, as compared to the national average of 38%. Gallup‘s Q12 employee engagement assessment also concluded that companies with higher employee engagement outperformed competitors by 22% on their financials. And companies that made it onto the Fortune’s 100 Best Companies to Work For list had annualized stock market returns performing 2X better than general market indices, according to Great Places to Work.  As these articles suggest, organizations can receive a number of benefits from providing emotionally intelligent support for their employees to help manage stress at work:

Manage organizational attention deficit disorder. Ideally people working as a team are going to be attuned to each other. The star performing teams have the highest harmony, and have certain norms for maintaining that harmony such as:

  • They are very aware of each other strengths and weaknesses.
  • They let someone step into or out of a role as needed.
  • They don’t let friction simmer until they explode.
  • They deal with it before it becomes a real problem.
  • They celebrate wins, and they have a good time together.

– Match a person’s tasks to his or her skill sets. The more a challenge requires us to deploy our best skills, the more likely we will become absorbed in flow at work.

Attention regulates emotion. the more we strengthen our circuitry for concentration, the easier it becomes to let go of emotional hijacking and return toward a flow state. Resilience is defined as how much time it takes to recover from being upset. The quicker your recovery, the more resilient you’re going to be.

For more personal and professional mindfulness resources, visit our Mindfulness page, or listen to our free podcasts from our authors.

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