More Than Sound’s Email Campaigns: A Model ApproachApril 11, 2014 Time to read: < 1 min.
Our email marketing service, Benchmark, recently profiled our campaigns in their Emails That Do Work series.
We’re honored by the recognition. Everyone is inundated with information from a variety of sources. We take extra steps to provide useful, engaging content in our emails. Here’s what Benchmark had to say about our campaigns.
“Based on the nature of their business and their email campaigns, we can safely say that More Than Sound understands how to communicate effectively to their subscribers. It’s very rare to see graphics that stray anywhere far from the usual stock photos…The friendly interaction between the people in the graphics and the product immediately communicates two messages: (1) that this book is for everyone, and (2) that someone at MTS took the time to create a visual to engage readers. Rather than to slap a few stock images that could maybe fit into the context of the email message, MTS took ownership in branding their imagery.”
You’re welcome to receive our free emails (average 3-4 per month). Send us an email at firstname.lastname@example.org. Write Benchmark email list in the subject line.
Take a look at our latest email campaign here, which includes links to a collection of podcasts by Daniel Goleman discussing his research for his book Focus: The Hidden Driver of Excellence.